Currence asked us to make a launch film for their new brand identity, Our starting point was their briefing with a description of Currence as a Fintech organisation with a strong foundation (iDEAL) that works on payment solutions of today and tomorrow. Currence culture gave us also helpful insights in the organisation as “Trusted and meaningful, innovative, entrepeneurial and teamplay.
We started with different characters for different roles within the Currence organisation. Like communication, development, management and sales. All characters calmly moving to the beat of the music. We then showed the most important company characteristics: the iDEAL and IDIN brands, the new logo and colors followed by the most crucial company values. Their headquarters, the tall Symphony building in Amsterdam also comes into view.