FrieslandCampina asked us to make a launch film for the new data model: MyInsights. This is the story to tell: going from data driven towards truly being data centric and switching from business analytics “what has happened” towards predictive analytics” what will happen.
So.. how do you tell such a complex message to the organisation? We started with “Klara”, the companies mascot. She would be the main character in the short film. During the brainstorm sessions someone came up with data surfing, which might take away the spooky side of a predictive data system. So in this film Klara would show up as a factory worker, bookkeeper, reseacher, decision maker and surf dudette.