iDEAL is the most popular online payment method in the Netherlands with more than 900 million transactions per year. iDEAL is currently working hard to take the payment method to a higher level: the new iDEAL. Work is being done on optimizing payment processes for a seamless user experience and easier integration for merchants. The new iDEAL is ready for the future of online and mobile payments in the Netherlands.

They asked us to create an introduction video for the new feature ‘Snel bestellen’ in about 60 seconds. We love this kind of job, it brings some challenges to the table. We came up with the idea of a webshop within a mobile phone. Futhermore we see the webshop owner waving with a registration form. Webshop registration is one of the most annoying obligations when shopping and luckily iDEAL found a solution!